Speak of adjectives, there are two definitions of this word:
♢ a word that expresses an attribute of something
♢ the word class that qualifies nouns
Let’s talk about the second one first, ‘the word class that qualifies nouns’. Since it is qualified, so the subject of qualifies should not be the owner of nouns. It should be the other person or the audience/customers/targeted group who qualifies the nouns. Right?
Can i say that if our products receives good adjectives and feedback from our customers considering no reward actives, it means that we really have good products? Since I believe that all of the lovely and positive words are given by those who really feel its good nature. So I feel it’s very low to entitle any positive adjectives to one’s own products or themselves. Positive adjectives should be gained and obtained by audiences.
Like the following introduction email regarding our hydrophilic silicone softener from our customer, an esteemed local institute to another customer:
Per our conversation regarding softeners with good hand feel for cotton, I wanted to introduce you to Ms. Julie Tsong with Yantai Tianrui Chemical Co in China. Julie contacted me last year and provided a samples of very nice softeners their company produces for cotton. We conducted an evaluation of their products with our applications lab team and the results were excellent on the cotton fabrics. They have a product called TSN50 which worked well. I can’t recall if this product was the one that is hydrophobic or hydrophilic but they do offer both and each gives a great hand. Just ask her to clarify the product and specify if you do need wicking performance which their hydrophilic version does offer.